Collective Identities
Metro sexual - Males that take care of their image and whom are well groomed, for example David Beckham. He is a man who is into fashion and wears many of the latest trends, he has also produced products of his own these include underwear, aftershave, and so on.
Hipster - Hipster is a term used to describe a sub-culture within society. These people are described as too cool, rude, smoking, immature etc.
Narcissism - Conceited/self absorbed, they don't possess any feelings for others because they're so obsessed with themselves other people don't matter.
Trustafarian - Trustafarian's are people who are stereotyped to be from a wealthy family and their parents supplying their trust fund. However, they do not act like they're wealthy and instead act like a middle class person.
Geo-demographic profiling:
Coperate Cheiftains:
These type of people are the upper class, living in beautiful houses in the center of London with a great career. There hobbies are very sophisticated.
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