Question 3: What kind of media institution might distribute your media and why?

Time Warner

Warner Bros. is a subsidiary of one of the biggest conglomerates in the world, Time Warner.
Time Warner and American multinational media cooperation. It owns loads of companies ranging from magazines to film production companies. It was formed in 1990 through the merging of Time Inc. and Warner Communications. Other subsidiaries it includes are: New Line Cinema, HBO, Turner Broadcasting System, Cartoon Network, Boomerang etc.

The institution to distribute our media project would be Warner Bros. I have chosen this institution because looking at previous films they have produced and distributed link to genre's they have published previously. The company was founded by Albert Warner, Harry Warner, Sam Warner and Jack Warner in the 1920's, as they were a brand new institution they didn't have enough money to produce very high budgeted films. This resorted into supplying audiences limited resources. Due to the lack of resources they decided to do things which would hide this issue. Instead they used many close-up's, added low-key lighting and used the same sets and locations. Another technique they used within film was dry ice. The dry ice was used to create smoke in the scene, this was a much cheaper alternative. As Warner Bros. have distributed a selection of Film Noir's I decided that picking this institution was a good idea as it has distributed films similar to this before and also has a high market - many people across the world has heard of this institution meaning collecting a fan base wouldn't be as difficult due to the amount of publicity the institution has alone. Also audiences will know what to expect from the film and the quality of it as it company has released similar productions in the past.

Warner Bros. is an American company, it originates from Burbank, California. This feature also particularly interested me when choosing an institution as well. This was because the location is set in American meaning many American films have been distributed from there indicating there to be an American Audience. The American Audience is one of the biggest in the world, meaning that when a film is newly released American is on of the countries many want to crack, this means that choosing Warner Bros. has made easier to collect an American Audience, and hopefully attract other audiences worldwide.

The studio system was a big part of the success of Classic Hollywood. It was system that made sure the biggest studios Hollywood were in control of the movies made and to make sure that the movies would be distributed. The biggest studios at the time were divided into two groups. 'The Big Five': MGM, Paramount, Warner Bros., RKO and Fox and 'The Little Three': Universal Colombia and United Artists. One part of the studio system which was important was known as 'block booking'. A studio would sell multiple films to theatres as a unit. A-budget movie that the theatres really wanted and the rest would be a mixture of A-budget pictures of dubious quality and lower budgeted B-movies. Block booking studios could make many movies, the majority of them with a low budget and of low quality. Most film blocks contained about 20 or more features, however some theatres complained that one block had predetermined the pay bill for the duration of the year.