Question 4: Who would be the audience for your media product?

When producing my media product I made sure that it was directed at a specific audience. My audience was set into two categories of people: firstly our primary audience which is predominately men and around 40-60 years old and a secondary audience whom would be around the age group of 18-25. The reason I decided to aim my product at these two age groups was because when researching into the type of audiences that watch film noir's I found they were aimed at a higher age group. The conclusion I gathered from this is that it might be due to the time era film noir's were brought out in, the people I have chosen as my primary audience would be brought up watching a film noir would know what to expect from a modern one. Another reason why they would be my audience is because the theme's featured within the film. There are themes of sex and violence, this indicates that it would be aimed at a higher age range because they're more mature to understand these types of themes. However, this goes onto my point why this type of film would appeal to a lower age range. Alcohol and sex is something that is usually associated with typical teenagers which is why maybe younger people would be interested with this film as they feature these elements.

The product would most likely appeal to a male rather than a female because the main characters involved are predominately male, this means that the male audience could relate more to the roles of the character. Also due to genre of the film and the themes included again a male audience might like the idea of it more than females. However, a female audience could like the media product too as it features themes of romance, this emphasizes that the product is can be controversial and appeal to bigger audiences then the one I have specifically indicated.

The interests of my audience will be centered around thriller, crime and mystery. This ties in well to my product as that is fit in well with that type of theme. The middle class would be more interested in my product because the characters involved are all from the middle/higher class as they're wearing suits and fur etc. This shows the audience can relate more to the characters involved.

My secondary audience are of a younger generation. this is because although the fan base from crime films is predominately adults it still can appeal to a younger generation, statistics have backed up this theory. I also feel that having a younger generation as my secondary audience widens the range of my film bringing in a more diverse audience. Although people from a younger generation may like this type of film, I still feel that it would be predominately males over the females, this is because crime is still a genre that men seem to like more.